The grave is empty!
May you have a beautiful (if snowy) Easter.
May you have a beautiful (if snowy) Easter.
Saturday, April 7, 2007
Wednesday, April 4, 2007
Stupid Commercials
I am amazed at how stupid commercials can be. Or maybe they think we are that stupid? Like the one for Boniva. Sally Fields says, "My friend tells me she has to set aside time once a week to take her [bone strengthening medicine.]" (I put the brackets because I don't remember her exact words at that point, but that was the meaning.)
And I think, oh my goodness! How much time does it take to pop a pill?
Of course, Boniva's draw is that you only have to take it once a month. Let me tell you, I'm so impressed by the benefit of having to take a pill once a month rather than once a week. I could save at least four minutes. Enough time to . . . oh, I don't know, hang up my jacket -- which I haven't been able to do for months, because the truth is, I have to set aside time every day to take my vitamins. Wow, if I had Boniva, my jacket wouldn't have all this cat hair on it. Think I'll go to my doctor and ask for this wonderful medicine.
But what really gets me is how much this commercial probably cost. It was clearly professionally done, and with Sally Fields -- well, sure, as an aging star, she's available, but I doubt she's cheap -- the commercial probably cost several thousand dollars to create. And then how much it costs to run on cable/satellite shows is -- wow, I just don't know. But I do know that Sally Fields gets paid royalty every time it shows on TV.
With that much money put into it, you would think the creators would make something much more clever and creative, and you would think the executives of the company that sells Boniva wouldn't sign off on this drivel. It's no Superbowl commercial.
And I think, oh my goodness! How much time does it take to pop a pill?
Of course, Boniva's draw is that you only have to take it once a month. Let me tell you, I'm so impressed by the benefit of having to take a pill once a month rather than once a week. I could save at least four minutes. Enough time to . . . oh, I don't know, hang up my jacket -- which I haven't been able to do for months, because the truth is, I have to set aside time every day to take my vitamins. Wow, if I had Boniva, my jacket wouldn't have all this cat hair on it. Think I'll go to my doctor and ask for this wonderful medicine.
But what really gets me is how much this commercial probably cost. It was clearly professionally done, and with Sally Fields -- well, sure, as an aging star, she's available, but I doubt she's cheap -- the commercial probably cost several thousand dollars to create. And then how much it costs to run on cable/satellite shows is -- wow, I just don't know. But I do know that Sally Fields gets paid royalty every time it shows on TV.
With that much money put into it, you would think the creators would make something much more clever and creative, and you would think the executives of the company that sells Boniva wouldn't sign off on this drivel. It's no Superbowl commercial.
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